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Developers who have been working in the crypto industry for many years decided to make a joke of what was going on.

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"DOGECOIN REBRANDS AS 'SERIOUSCOIN' TO WIN OVER SKEPTICAL CENTRAL BANKERS"

February 14, 2025
On this Valentine's Day, cryptocurrency enthusiasts have found a new love in the rebranded 'SeriousCoin,' formerly known as Dogecoin. In an audacious move to gain legitimacy and perhaps a seat at the high table of central banking, this meme-originated currency has decided to cast off its jocular origins. The rebranding comes on the heels of a year marked by eyebrow-raising rallies and equally dramatic plunges in the crypto market. Founders hope the new, staid moniker will attract the austere crowd at central banks worldwide, who have historically sneered at the volatility and unserious nature of meme coins. Critics argue, however, that merely changing a name is akin to putting a bow tie on a dog – amusing, perhaps, but hardly transformative.